Small Firms in Global Competition (English, University of Southern California | Tamir Agmon)
by University of Southern California | Tamir Agmon
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Book Details
Publisher
Oxford University Press
Language
English
ISBN-13
9780195078251
ISBN-10
019507825X
Author
University of Southern California | Tamir Agmon
About the Book
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global market…
ISBN: 9780195078251
ISBN-13: 9780195078251
ISBN-10: 019507825X
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Product ID: isbn-9780195078251
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