Smart Customers and Retail Promotions (English, Julia Freiheit)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824474516
ISBN-10
3824474514
Author
Julia Freiheit
About the Book
Because of new players and higher prices the German retail market is becoming increasingly competitive. In this environment it is crucial for retailers to tailor their promotional activities to the needs of their respective markets and to forecast demand as precisely as possible. Julia Freiheit develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities. In addition…
ISBN: 9783824474516
ISBN-13: 9783824474516
ISBN-10: 3824474514
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Julia Freiheit is the author of Smart Customers and Retail Promotions. Browse more books by Julia Freiheit on BookBajar.
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Product ID: isbn-9783824474516
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