Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability (English, Paperback, Jagmohan Raju, Z. Zhang)

About the Book

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to...

Why You Should Read This Book

• Written by acclaimed authors Jagmohan Raju, Z. Zhang
• Published by FT Press (2010)
• 224 pages of comprehensive content
• Available in English language
• Ideal for students, professionals, and avid readers

Product Details

This edition of Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability is published by FT Press and was first released in 2010. The book contains 224 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.

Who Is This Book For?

Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability by Jagmohan Raju, Z. Zhang is an excellent choice. Order your copy today from GlowMirror and enjoy free shipping with Cash on Delivery option available across India.