Social Media (English, Regina Luttrell)
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Book Details
Publisher
Rowman & Littlefield Publishers
Language
English
ISBN-13
9781538154410
ISBN-10
1538154412
Author
Regina Luttrell
About the Book
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky"…
ISBN: 9781538154410
ISBN-13: 9781538154410
ISBN-10: 1538154412
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Product ID: isbn-9781538154410
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