Spieltheorie Und Marketing (English, Frank Huber)
by Frank Huber
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824490196
ISBN-10
3824490196
Author
Frank Huber
About the Book
Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.
ISBN: 9783824490196
ISBN-13: 9783824490196
ISBN-10: 3824490196
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Product ID: isbn-9783824490196
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