Sports Sponsorship and Branding (English, Ho Keat Leng | James J. Zhang)
by Ho Keat Leng | James J. Zhang
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9781032603919
ISBN-10
1032603917
Author
Ho Keat Leng | James J. Zhang
About the Book
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience,…
ISBN: 9781032603919
ISBN-13: 9781032603919
ISBN-10: 1032603917
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Ho Keat Leng | James J. Zhang is the author of Sports Sponsorship and Branding. Browse more books by Ho Keat Leng | James J. Zhang on BookBajar.
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Product ID: isbn-9781032603919
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