Sprachwirkung (English, Gerd Kegel)
by Gerd Kegel
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531117522
ISBN-10
3531117521
Author
Gerd Kegel
About the Book
Ein allgemein gultiges Prinzip von Wirkungsprozessen wird in diesem Buch thematisiert: Eine Mitteilung; die eine Wirkung nach sich ziehen solI, muB zwei Bedingungen genugen. Sie muB erstens den Rezipienten aktivieren und aufmerksam machen, und sie muB zweitens die intendierte Information in einer dem Rezi- pienten angemessenen Form reprasentieren. In unserer Arbeit geht es nun urn die experimentelle Kontrol- Ie dieser Bedingungen und die quantita…
ISBN: 9783531117522
ISBN-13: 9783531117522
ISBN-10: 3531117521
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Product ID: isbn-9783531117522
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