Competitive Intelligence (English, Rainer Michaeli)
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783540030812
ISBN-10
3540030816
Author
Rainer Michaeli
About the Book
CI - Competitive Intelligence in der modernen Unternehmensf�hrung hat das Ziel, Wettbewerbsvorteile durch Erhebung und Analyse einzelner Informationen von Markt und Wettbewerb zu gewinnen. Das Buch bietet eine grundlegende, praxisorientierte Einf�hrung in Konzepte, Techniken und Praxis der CI. Zahlreiche Fallstudien deutscher und internationaler Unternehmen beleuchten unterschiedlichste Aspekte der CI-Praxis. L�sungsans�tze, Ideen und Techniken w…
ISBN: 9783540030812
ISBN-13: 9783540030812
ISBN-10: 3540030816
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Rainer Michaeli is the author of Competitive Intelligence. Browse more books by Rainer Michaeli on GlowMirror.
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Product ID: isbn-9783540030812
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