Springer Competitive Intelligence (English, Special Edition, Rainer Michaeli)

About the Book

CI - Competitive Intelligence in der modernen Unternehmensf�hrung hat das Ziel, Wettbewerbsvorteile durch Erhebung und Analyse einzelner Informationen von Markt und Wettbewerb zu gewinnen. Das Buch bietet eine grundlegende, praxisorientierte Einf�hrung in Konzepte, Techniken und Praxis der CI. Zahlreiche Fallstudien deutscher und internationaler Unternehmen beleuchten unterschiedlichste Aspekte der CI-Praxis. L�sungsans�tze, Ideen und Techniken w…

Why You Should Read This Book

• Written by acclaimed author Rainer Michaeli
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Management / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Competitive Intelligence is published by Springer and carries ISBN-13 9783540030812. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Competitive Intelligence by Rainer Michaeli is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.