Springer Cross-Media Management (English, Special Edition, Björn Müller-Kalthoff)

About the Book

Medienmanager stehen vor neuen Aufgaben: Die Vielfalt der Medien und deren steigende Vernetzung setzen neue Strategien und Prozesse voraus. Der Vertrieb digitaler Produkte �ber PC, Palm oder Handy stellt neue Herausforderungen an Technik, Prozesse, Mitarbeiter und Organisation. Das Buch gibt Medienmanagern und Wissenschaftlern einen systematischen �berblick �ber das Thema Cross-Media Management. Zahlreiche Praxisbeispiele beleuchten den Stand der…

Why You Should Read This Book

• Written by acclaimed author Björn Müller-Kalthoff
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Interactive & Multimedia with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Cross-Media Management is published by Springer and carries ISBN-13 9783642628504. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Cross-Media Management by Björn Müller-Kalthoff is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.