Springer Electronic Customer Care (English, Special Edition, Andreas Muther)

About the Book

F�r viele Unternehmen ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Worauf m�ssen Unternehmen achten, wenn sie CRM-Projekte starten? Das Buch abstrahiert die Kundenbeziehung anhand des Customer Buying Cycles und schafft so einen neutralen Orientierungsrahmen f�r CRM-Projekte. Die dritte Auflage nimmt neue Themen wie E-Marktpl�tze in die Betrachtungen auf und bietet einen aktuellen �berblick �ber f�hrende CRM-Anbieter.

Why You Should Read This Book

• Written by acclaimed author Andreas Muther
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Customer Relations with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Electronic Customer Care is published by Springer and carries ISBN-13 9783642625336. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Electronic Customer Care by Andreas Muther is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.