Springer Handbuch Medienmanagement (English, Special Edition, Christian Scholz)

About the Book

Dieses Buch liefert einen Überblick über alle wichtigen Aspekte des Medienmanagements. Zusätzlich ermöglichen Grundlagenartikel zum Medienmanagement aus interdisziplinärer Perspektive ein umfassendes Verständnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Führende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht be…

Why You Should Read This Book

• Written by acclaimed author Christian Scholz
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Advertising & Promotion with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Handbuch Medienmanagement is published by Springer and carries ISBN-13 9783540235408. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Handbuch Medienmanagement by Christian Scholz is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.