Springer Ingredient Branding (English, Special Edition, Philip Kotler | Waldemar Pfoertsch)

About the Book

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability o…

Why You Should Read This Book

• Written by acclaimed author Philip Kotler | Waldemar Pfoertsch
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Marketing / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Ingredient Branding is published by Springer and carries ISBN-13 9783642042133. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Ingredient Branding by Philip Kotler | Waldemar Pfoertsch is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.