Springer Markt- Und Produktmanagement (English, Special Edition, W. Engelhardt | Michael Kleinaltenkamp | S. Fließ)
by W. Engelhardt | Michael Kleinaltenkamp | S. Fließ
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About the Book
Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente für die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet. Für die Vorbereitung konkreter Marketingentscheidungen werden Methoden der Markt- und Kundenforschung, des Rechnungswesens, der Wirtschaftlichkeitsrechnung und des Controllings vorgestellt. Unter enger Fokussierung auf den Business-to-Business-Bereich we…
Why You Should Read This Book
- Written by acclaimed author W. Engelhardt | Michael Kleinaltenkamp | S. Fließ
- Published by Springer, a respected name in academic and professional publishing
- Covers the domain of Marketing / General with depth and clarity
- Available in English — ideal for students, researchers, and professionals alike
- A trusted reference work that belongs on every serious reader's shelf
Product Details
This Special Edition of Markt- Und Produktmanagement is published by Springer and carries ISBN-13 9783642635175. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.
Who Is This Book For?
Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Markt- Und Produktmanagement by W. Engelhardt | Michael Kleinaltenkamp | S. Fließ is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.
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