Springer Marktforschung (English, Special Edition, Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr)

About the Book

In kompakter und verst�ndlicher Form f�hrt das Buch in die wichtigsten Bereiche der Marktforschung ein. Aufbauend auf wissenschaftstheoretischen Grundz�gen und einer Einf�hrung in die Erforschung des Konsumentenverhaltens stellen die Autoren die Phasen und Methoden der Marktforschung dar, insbesondere multivariate Analysemethoden. Sie vermitteln dabei ein sehr klares Grundverst�ndnis f�r die Planungsprozesse, ohne auf wissenschaftliche und mathem…

Why You Should Read This Book

• Written by acclaimed author Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Marketing / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Marktforschung is published by Springer and carries ISBN-13 9783642243448. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Marktforschung by Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.