Springer Mass Customization (English, Special Edition, Paolo Coletti | Thomas Aichner)

About the Book

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 5…

Why You Should Read This Book

• Written by acclaimed author Paolo Coletti | Thomas Aichner
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Marketing / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Mass Customization is published by Springer and carries ISBN-13 9783642183898. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Mass Customization by Paolo Coletti | Thomas Aichner is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.