Springer Multichannel-Marketing-Handbuch (English, Special Edition, Oliver Merx | Christian Bachem)

About the Book

Multichannel steht f�r die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.�. Genutzt werden Multichannel-Strategien von Medienunternehmen, Verlagen, Handels- und Reiseunternehmen, also quer �ber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte vor und gibt Einblick in die Praxis von Unternehmen, die Multichannel-Strategien umsetzen wollen. Spezialisten f�hrender Unternehmen vermitteln di…

Why You Should Read This Book

• Written by acclaimed author Oliver Merx | Christian Bachem
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Information Technology with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Multichannel-Marketing-Handbuch is published by Springer and carries ISBN-13 9783540430988. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Multichannel-Marketing-Handbuch by Oliver Merx | Christian Bachem is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.