Springer Relationship Marketing (English, Special Edition, Mario Rese | Albrecht Söllner | B. Peter Utzig)

About the Book

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marke…

Why You Should Read This Book

• Written by acclaimed author Mario Rese | Albrecht Söllner | B. Peter Utzig
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Marketing / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Relationship Marketing is published by Springer and carries ISBN-13 9783642628887. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Relationship Marketing by Mario Rese | Albrecht Söllner | B. Peter Utzig is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.