Springer The Relationship Marketer (English, Special Edition, Soren Hougaard | Mogens Bjerre)

About the Book

In "The Relationship Marketer", S ren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors…

Why You Should Read This Book

• Written by acclaimed author Soren Hougaard | Mogens Bjerre
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Management / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of The Relationship Marketer is published by Springer and carries ISBN-13 9783642032424. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, The Relationship Marketer by Soren Hougaard | Mogens Bjerre is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.