Strategic Alliances in Eastern and Central Europe (English, Akmal S. Hyder | Desalegn Abraha)
by Akmal S. Hyder | Desalegn Abraha
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About the Book
The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the complexities associated with this region. Many promising business ideas failed due to lack of knowledge about the local environment including social, c…
ISBN: 9780080442082
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