Technology Acceptance in Mechatronics (English, Ute Hillmer)
by Ute Hillmer
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834919519
ISBN-10
3834919519
Author
Ute Hillmer
About the Book
Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks…
ISBN: 9783834919519
ISBN-13: 9783834919519
ISBN-10: 3834919519
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Product ID: isbn-9783834919519
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