The Brand Challenge (English, Kartikeya Kompella)
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Book Details
Publisher
Kogan Page
Language
English
ISBN-13
9780749470159
ISBN-10
0749470151
Author
Kartikeya Kompella
About the Book
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella , The Brand Challenge explains the nuances of building brands in different industries with a chap…
ISBN: 9780749470159
ISBN-13: 9780749470159
ISBN-10: 0749470151
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Kartikeya Kompella is the author of The Brand Challenge. Browse more books by Kartikeya Kompella on BookBajar.
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Product ID: isbn-9780749470159
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