The Cycle (English, Michael M. Kaiser | Brett E. Egan)
by Michael M. Kaiser | Brett E. Egan
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Book Details
Publisher
Brandeis University Press
Language
English
ISBN-13
9781611684001
ISBN-10
1611684005
Author
Michael M. Kaiser | Brett E. Egan
About the Book
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the…
ISBN: 9781611684001
ISBN-13: 9781611684001
ISBN-10: 1611684005
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Michael M. Kaiser | Brett E. Egan is the author of The Cycle. Browse more books by Michael M. Kaiser | Brett E. Egan on BookBajar.
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Product ID: isbn-9781611684001
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