
The Franchise Era (English, James Fleury | Bryan Hikari Hartzheim | Stephen Mamber)
by James Fleury | Bryan Hikari Hartzheim | Stephen Mamber
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The Franchise Era by James Fleury | Bryan Hikari Hartzheim | Stephen Mamber is listed under Edinburgh University Press on BookBajar. Full details, specifications and reader reviews are below.
Book Details
About the Book
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across i…
ISBN: 9781474419222
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What This Book Covers
- ·The main subject matter of The Franchise Era
- ·Ideas and detail relevant to Edinburgh University Press
- ·Context that helps make sense of the material as a whole
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