The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (English, Hardcover, Jean-Noël Kapferer, Vincent Bastien)

About the Book

Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no me...

Why You Should Read This Book

• Written by acclaimed authors Jean-Noël Kapferer, Vincent Bastien
• Published by Kogan Page (2008)
• 336 pages of comprehensive content
• Available in English language
• Ideal for students, professionals, and avid readers

Product Details

This edition of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands is published by Kogan Page and was first released in 2008. The book contains 336 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.

Who Is This Book For?

Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer, Vincent Bastien is an excellent choice. Order your copy today from GlowMirror and enjoy free shipping with Cash on Delivery option available across India.