The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (English, Paperback, Jean-Noël Kapferer, Vincent Bastien)

About the Book

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive w.

Why You Should Read This Book

• Written by acclaimed authors Jean-Noël Kapferer, Vincent Bastien
• Published by Atlantic Publishers and Distributors (P) Ltd. INDIA, Ph – (2012)
• 408 pages of comprehensive content
• Available in English language
• Ideal for students, professionals, and avid readers

Product Details

This edition of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands is published by Atlantic Publishers and Distributors (P) Ltd. INDIA, Ph – and was first released in 2012. The book contains 408 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.

Who Is This Book For?

Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer, Vincent Bastien is an excellent choice. Order your copy today from GlowMirror and enjoy free shipping with Cash on Delivery option available across India.