The Media Economy (English, Alan B. Albarran)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9781138886087
ISBN-10
1138886084
Author
Alan B. Albarran
About the Book
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across differe…
ISBN: 9781138886087
ISBN-13: 9781138886087
ISBN-10: 1138886084
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Product ID: isbn-9781138886087
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