The New Multinationals (English, Mauro F. Guillén | Esteban García-Canal)
by Mauro F. Guillén | Esteban García-Canal
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521516143
ISBN-10
0521516145
Author
Mauro F. Guillén | Esteban García-Canal
About the Book
A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexico, China, India or Turkey, developing c…
ISBN: 9780521516143
ISBN-13: 9780521516143
ISBN-10: 0521516145
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Product ID: isbn-9780521516143
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