The New Public (English, Leon H. Mayhew)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521484930
ISBN-10
0521484936
Author
Leon H. Mayhew
About the Book
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that th…
ISBN: 9780521484930
ISBN-13: 9780521484930
ISBN-10: 0521484936
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Product ID: isbn-9780521484930
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