The Total Survey Error Approach (English, Herbert F. Weisberg)
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Book Details
Publisher
University of Chicago Press
Language
English
ISBN-13
9780226891286
ISBN-10
0226891283
Author
Herbert F. Weisberg
About the Book
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement . At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting…
ISBN: 9780226891286
ISBN-13: 9780226891286
ISBN-10: 0226891283
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Product ID: isbn-9780226891286
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