The Value of Arts for Business (English, Giovanni Schiuma)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521769518
ISBN-10
0521769515
Author
Giovanni Schiuma
About the Book
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and expl…
ISBN: 9780521769518
ISBN-13: 9780521769518
ISBN-10: 0521769515
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Giovanni Schiuma is the author of The Value of Arts for Business. Browse more books by Giovanni Schiuma on BookBajar.
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Product ID: isbn-9780521769518
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