Theorien Der Public Relations (English, Ulrike Röttger)
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531155197
ISBN-10
3531155199
Author
Ulrike Röttger
About the Book
Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.
ISBN: 9783531155197
ISBN-13: 9783531155197
ISBN-10: 3531155199
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Ulrike Röttger is the author of Theorien Der Public Relations. Browse more books by Ulrike Röttger on BookBajar.
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Product ID: isbn-9783531155197
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