
Tourism Branding (English, William C. Gartner | Ana Maria Munar | Liping Cai)
by William C. Gartner | Ana Maria Munar | Liping Cai
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Tourism Branding by William C. Gartner | Ana Maria Munar | Liping Cai is listed under Emerald Group Publishing on BookBajar. Full details, specifications and reader reviews are below.
Book Details
About the Book
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing t…
ISBN: 9781849507202
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