Tourism Social Media (English, Ana Maria Munar | Szilvia Gyimothy | Liping Cai)
by Ana Maria Munar | Szilvia Gyimothy | Liping Cai
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Book Details
Publisher
Emerald Group Publishing
Language
English
ISBN-13
9781781902134
ISBN-10
1781902135
Author
Ana Maria Munar | Szilvia Gyimothy | Liping Cai
About the Book
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. The book emphasizes the role of fantasy and imagination in fluid tourism experiences and critically scrutin…
ISBN: 9781781902134
ISBN-13: 9781781902134
ISBN-10: 1781902135
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Product ID: isbn-9781781902134
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