Translating Promotional And Advertising Texts (English, Ira Torresi)
by Ira Torresi
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9781138566040
ISBN-10
1138566047
Author
Ira Torresi
About the Book
The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business…
ISBN: 9781138566040
ISBN-13: 9781138566040
ISBN-10: 1138566047
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Ira Torresi is the author of Translating Promotional And Advertising Texts. Browse more books by Ira Torresi on BookBajar.
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Product ID: isbn-9781138566040
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