Transmedia Storytelling in East Asia (English, Jin Dal Yong)
by Jin Dal Yong
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780367246532
ISBN-10
0367246538
Author
Jin Dal Yong
About the Book
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of th…
ISBN: 9780367246532
ISBN-13: 9780367246532
ISBN-10: 0367246538
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Jin Dal Yong is the author of Transmedia Storytelling in East Asia. Browse more books by Jin Dal Yong on BookBajar.
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Product ID: isbn-9780367246532
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