Visual Communication Research Designs (English, Keith Kenney)
by Keith Kenney
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415988704
ISBN-10
0415988705
Author
Keith Kenney
About the Book
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the…
ISBN: 9780415988704
ISBN-13: 9780415988704
ISBN-10: 0415988705
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Product ID: isbn-9780415988704
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