Visual Marketing (English, Michel Wedel | Rik Pieters)
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Total: ₹13,337
Book Details
Publisher
Psychology Press
Language
English
ISBN-13
9780805862928
ISBN-10
0805862927
Author
Michel Wedel | Rik Pieters
About the Book
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and o…
ISBN: 9780805862928
ISBN-13: 9780805862928
ISBN-10: 0805862927
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Product ID: isbn-9780805862928
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