Werbemonitoring (English, Oliver Nickel)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824465910
ISBN-10
3824465914
Author
Oliver Nickel
About the Book
Angesichts des hohen Grades an Kommunikationskonkurrenz und Austauschbarkeit ist die Analyse der Werbeinhalte der Wettbewerber eine wesentliche Voraussetzung f�r eine wirksame Werbung. Oliver Nickel entwickelt daf�r ein effizientes und standardisiertes Verfahren.
ISBN: 9783824465910
ISBN-13: 9783824465910
ISBN-10: 3824465914
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Product ID: isbn-9783824465910
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