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Werbemonitoring (English, Oliver Nickel)

by Oliver Nickel

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Book Details

Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824465910
ISBN-10
3824465914
Author
Oliver Nickel

About the Book

Angesichts des hohen Grades an Kommunikationskonkurrenz und Austauschbarkeit ist die Analyse der Werbeinhalte der Wettbewerber eine wesentliche Voraussetzung f�r eine wirksame Werbung. Oliver Nickel entwickelt daf�r ein effizientes und standardisiertes Verfahren.

ISBN: 9783824465910

ISBN-13: 9783824465910
ISBN-10: 3824465914

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Product ID: isbn-9783824465910