Corporate Citizenship (English, Achim Westebbe | David Logan)
by Achim Westebbe | David Logan
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409187831
ISBN-10
3409187839
Author
Achim Westebbe | David Logan
About the Book
Der Corporate Citizenship als Teildisziplin der Corporate Identity kommt immer mehr Bedeutung zu. Gemeint ist die Gesamtheit des gesellschaftlichen Engagements von Unternehmen. Die klassischen Instrumente der PR werden dabei ergänzt durch Spenden, Sponsoring und mehr. Mit Praxisbeispielen von ABB, Canon, IBM u.a.
ISBN: 9783409187831
ISBN-13: 9783409187831
ISBN-10: 3409187839
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Achim Westebbe | David Logan is the author of Corporate Citizenship. Browse more books by Achim Westebbe | David Logan on BookBajar.
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Product ID: isbn-9783409187831
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