Corporate Issues Management in Multinationalen Unternehmen (English, Diana Ingenhoff)
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531142166
ISBN-10
353114216X
Author
Diana Ingenhoff
About the Book
Der Wandel der modernen Medienlandschaft zwingt Organisationen, erfolgskritische Themen (Issues) der Stakeholder fr�hzeitig zu erkennen, ad�quat zu bearbeiten und so die Reputation nachhaltig zu st�rken. Im Mittelpunkt der erstmalig in Europa durchgef�hrten Studie steht die Untersuchung der internen Kommunikations- und Koordinationsprozesse von Issues in multinational agierenden Gro unternehmen. Dazu wird Issues Management zun�chst konzeptionell…
ISBN: 9783531142166
ISBN-13: 9783531142166
ISBN-10: 353114216X
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Product ID: isbn-9783531142166
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