Corporate Reputation Management (English, Cornelia Wüst | Ralf T. Kreutzer)
by Cornelia Wüst | Ralf T. Kreutzer
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834930439
ISBN-10
3834930431
Author
Cornelia Wüst | Ralf T. Kreutzer
About the Book
Der gute Ruf eines Unternehmens ist nicht auf das Ergebnis von Image-Kampagnen zu beschr�nken, sondern fordert das Unternehmen als Ganzes in den Dialog mit seinen internen und externen Stakeholdern zu treten. Ausgewiesene Experten zeigen, dass ein ganzheitlich im Unternehmen verankertes Reputation Management Vertrauen aufbaut und Reputation langfristig unverzichtbar ist f�r die Wertsch�pfung einer Organisation. Der Inhalt Grundlagen des Corporate…
ISBN: 9783834930439
ISBN-13: 9783834930439
ISBN-10: 3834930431
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Product ID: isbn-9783834930439
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