Corporate Social Strategy (English, Bryan W. Husted | David Bruce Allen)
by Bryan W. Husted | David Bruce Allen
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521197649
ISBN-10
0521197643
Author
Bryan W. Husted | David Bruce Allen
About the Book
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms t…
ISBN: 9780521197649
ISBN-13: 9780521197649
ISBN-10: 0521197643
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Product ID: isbn-9780521197649
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