
Creativity in Product Innovation (English, Jacob Goldenberg | David Mazursky | Goldenberg Jacob)
by Jacob Goldenberg | David Mazursky | Goldenberg Jacob
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521002493
ISBN-10
0521002494
Author
Jacob Goldenberg | David Mazursky | Goldenberg Jacob
About the Book
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the cre…
ISBN: 9780521002493
ISBN-13: 9780521002493
ISBN-10: 0521002494
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Product ID: isbn-9780521002493
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