Crisis, Credibility and Corporate History (English, Alexander Bieri)
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Crisis, Credibility and Corporate History by Alexander Bieri is listed under Leadership on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Liverpool University Press
Language
English
ISBN-13
9781781381373
ISBN-10
1781381372
Author
Alexander Bieri
About the Book
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. The bo…
ISBN: 9781781381373
ISBN-13: 9781781381373
ISBN-10: 1781381372
Reader's Guide
What This Book Covers
- ·The main subject matter of Crisis, Credibility and Corporate History
- ·Ideas and detail relevant to Leadership
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in Leadership, from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Crisis, Credibility and Corporate History?
Crisis, Credibility and Corporate History starts from ₹4432 at BookBajar. Available in Paperback.
Who is the author of Crisis, Credibility and Corporate History?
Alexander Bieri is the author of Crisis, Credibility and Corporate History. Browse more books by Alexander Bieri on BookBajar.
Is Crisis, Credibility and Corporate History available in Paperback and Hardcover?
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What is the ISBN of Crisis, Credibility and Corporate History?
Crisis, Credibility and Corporate History has ISBN 9781781381373 (ISBN-10: 1781381372). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Crisis, Credibility and Corporate History?
About the Book Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes.
Product ID: isbn-9781781381373
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