Customer Und Shareholder Relationship Management (English, Rene Teichmann)
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642628290
ISBN-10
364262829X
Author
Rene Teichmann
About the Book
Dauerhafte Kundenbeziehungen sind Voraussetzung f�r den Unternehmenserfolg. Das Buch bietet Grundlagen und Instrumente f�r die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen und stellt CRM-Konzepte f�r eine Neuausrichtung s�mtlicher Gesch�ftsprozesse auf den Kunden vor. Daneben werden auch die Beziehungen zu den Aktion�ren behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unte…
ISBN: 9783642628290
ISBN-13: 9783642628290
ISBN-10: 364262829X
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Product ID: isbn-9783642628290
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