Data Warehousing and Business Intelligence for E-Commerce (English, Alan R. Simon | Steven L. Shaffer)
by Alan R. Simon | Steven L. Shaffer
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Book Details
Publisher
Academic Press
Language
English
ISBN-13
9781558607132
ISBN-10
1558607137
Author
Alan R. Simon | Steven L. Shaffer
About the Book
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of customer intimacy achieved through the transformation of data collected during this visit or stored from previous visits…
ISBN: 9781558607132
ISBN-13: 9781558607132
ISBN-10: 1558607137
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Product ID: isbn-9781558607132
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