Demand Creation in Der Automobilzulieferindustrie (English, Marco Hecker | Prof Dr Hans a. Wüthrich)
by Marco Hecker | Prof Dr Hans a. Wüthrich
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783835000834
ISBN-10
3835000837
Author
Marco Hecker | Prof Dr Hans a. Wüthrich
About the Book
Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert.
ISBN: 9783835000834
ISBN-13: 9783835000834
ISBN-10: 3835000837
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Product ID: isbn-9783835000834
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