Determinants of the Performance of Strategic Initiatives (English, Wolfgang Kaltenbrunn)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834918406
ISBN-10
3834918407
Author
Wolfgang Kaltenbrunn
About the Book
Foreword Since the first studies by Bower and Burgelman in the early 1980's on the phenomenon of strategic initiatives, the use of strategic initiatives in the strategic management of diversified organizations now is omnipresent. Strategic initiatives are seen as efficient answers of management teams for pressing challenges. By making use of strategic initiatives, managers can proceed flexibly and with entrepreneurial vigor from broad ideas towar…
ISBN: 9783834918406
ISBN-13: 9783834918406
ISBN-10: 3834918407
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Product ID: isbn-9783834918406
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