Dialogmarketing (English, Andreas Mann)
by Andreas Mann
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824482658
ISBN-10
3824482657
Author
Andreas Mann
About the Book
Andreas Mann präsentiert eine fundierte theoretische Grundlage und eine detaillierte empirische Analyse zum integrierten Dialogmarketing. Im Mittelpunkt stehen die Bedeutung der Dialogbereitschaft von Unternehmen, die Determinanten der organisationalen Dialogkompetenz, die operativen Anforderungen an eine professionelle Dialogführung sowie die Erfolgswirkungen des Dialogmarketing.
ISBN: 9783824482658
ISBN-13: 9783824482658
ISBN-10: 3824482657
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Product ID: isbn-9783824482658
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