Electronic Business Und Mobile Business (English, Frank Keuper)
by Frank Keuper
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322823601
ISBN-10
3322823601
Author
Frank Keuper
About the Book
Erstmals werden E-Commerce- und M-Commerce basierte Dienste und ihre strategischen Effektivitäts- und Effizienzpotenziale für die Funktionsbereiche eines Industriebetriebs (Marketing, Beschaffung, Produktion und Logistik) systematisch offengelegt. Die Autoren diskutieren und stellen die Möglichkeiten und Grenzen des Einsatzes von E-Commerce- und M-Commerce basierten Diensten auch in Dienstleistungsunternehmen und Multimediaunternehmen vor. Volksw…
ISBN: 9783322823601
ISBN-13: 9783322823601
ISBN-10: 3322823601
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Product ID: isbn-9783322823601
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